Bahlsen's new design shows that packaging design must appeal to the target group, not the designers

A packaging design that is convincing online has to face completely new challenges at the PoS.

Modernization of a traditional brand: JACOBS Krönung without "Verwöhnaroma"

The psychology of packaging design: The Power of Three

Verpackungsdesign ist weit mehr als nur Ästhetik – es ist eng mit Psychologie, Emotionen und der Funktionsweise unseres Gehirns verbunden.

Customer Centric Design describes the lean, agile organizational model of Integrity Design

Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?

How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...

Help or confusion for the consumer? The new ECO-Score + the NUTRI-Score: ambiguous dilemma or useful transparency? Valora Group is now...

Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...

Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...

How alpro strengthens its brand Iconic zoom on flavour as a brand win! 3 convincing aspects behind this Alpro redesign: 👉 (Visual)...

When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...

Sustainable brands, indulgence and spaces Sustainable BEER DELIGHT in Darwin: two CIRCULAR systems with the first German zero-waste beer...

How the Marshmallow Challenge works and inspires What does the Marshmallow Challenge actually do? A team-building game that promotes...

The power of a clear brand core with consequent branding The OATLY case: how sustainable brand strength is developed from a clear core...

Co-creation publication from a research and design agency perspective Pack DESIGN THINKING: the role of packaging, re-design,...

Storytelling of slow snails and bread dough How do you create a premium movement in a traditional market? ZEIT FÜR BROT as a driver....

Oatly plays with its brand elements and rules without breaking them. What is needed today: a strict flexible Branding System? 👉 Oatly's...

The successful modernisation of a traditional brand Here's to a REDESIGN-DES BIER with Radeberger Pilsner: the modernisation of a...