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Back from the future? When the old packaging design is too modern.
Bahlsen's new design shows that packaging design must appeal to the target group, not the designers
Katja Wagner
2 days ago2 min read
From D2C to the POS: Optimizing the packaging design
A packaging design that is convincing online has to face completely new challenges at the PoS.
Katja Wagner
Mar 81 min read
Modernization of a traditional brand
Modernization of a traditional brand: JACOBS Krönung without "Verwöhnaroma"
Katja Wagner
Feb 61 min read
The psychology of packaging design
The psychology of packaging design: The Power of Three
Katja Wagner
Feb 62 min read
The psychology of packaging design
Verpackungsdesign ist weit mehr als nur Ästhetik – es ist eng mit Psychologie, Emotionen und der Funktionsweise unseres Gehirns verbunden.
Katja Wagner
Oct 29, 20242 min read
The No. 1 chocolate brand is now also “testing” paper packaging
Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?
Katja Wagner
Aug 30, 20242 min read
Oatly's redesign
How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...
Christina Rüter
Jun 25, 20242 min read
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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