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Oatly's redesign
How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...
Christina Rüter
Jun 25, 20242 min read
Revival of a traditional brand
Golden Toasts modernises its brand identity and communication ‘Na na na na na na na - Golden Toast tastes good for everyone’ 🎶 The No. 1...
Christina Rüter
Jun 6, 20242 min read
Modernisation by Ratsherrn
Which brand codes characterise the Ratsherrn identity? Ratsherrn modernisation - at any price? The new #Brand identity of Ratsherrn...
Christina Rüter
May 31, 20242 min read
Re-design to strengthen or weaken brands
When brands start a revolution in design Brand poker game: all or nothing? Clever and successful brand development is difficult and...
Christina Rüter
May 7, 20242 min read
Second-Hand: Mouldy, discarded, unattractive. Pre-loved: loved, desirable, valuable.
One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...
Christina Rüter
Dec 19, 20232 min read
Our Blog
We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.
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