Back from the future? When the old packaging design is too modern.

Bahlsen's new design shows that packaging design must appeal to the target group, not the designers

Katja Wagner

1 day ago2 min read

From D2C to the POS: Optimizing the packaging design

A packaging design that is convincing online has to face completely new challenges at the PoS.

Katja Wagner

Mar 81 min read

Verpackungsdesign ist weit mehr als nur Ästhetik – es ist eng mit Psychologie, Emotionen und der Funktionsweise unseres Gehirns verbunden.

Katja Wagner

Oct 29, 20242 min read

Customer Centric Design describes the lean, agile organizational model of Integrity Design

Katja Wagner

Oct 9, 20241 min read

Milka is testing paper packaging for a limited period. How can sustainable packaging be a success?

Katja Wagner

Aug 30, 20242 min read

How far can a brand go? When relaunching, there is always discussion about how much the brand should, must and may be changed. A field of...

Christina Rüter

Jun 25, 20242 min read

Oatly plays with its brand elements and rules without breaking them. What is needed today: a strict flexible Branding System? 👉 Oatly's...

Christina Rüter

Mar 22, 20242 min read

The successful modernisation of a traditional brand Here's to a REDESIGN-DES BIER with Radeberger Pilsner: the modernisation of a...

Christina Rüter

Mar 14, 20242 min read

The development of conventional cow's milk and milk substitute drinks in Germany How many cartons of milk do you have in your fridge? Do...

Christina Rüter

Jan 16, 20242 min read

One idea - two emotional worlds. What could be more sustainable than repairing, refurbishing and reselling things? Pre-loved,...

Christina Rüter

Dec 19, 20232 min read

Do you know the impressive story of the German Food Brand FROSTA? Over 20 years ago, FROSTA CEO Felix Ahlers asked himself why his...

Christina Rüter

Dec 19, 20232 min read

We write about our analyses, findings and experiences regarding branding, brand strategy and brand re-design in the FMCG sector.