Minimal scandinavian design for a Swedish cosmetic brand.
Services: Concept, Branding, Logo-Design, Moodboards, 2D-Design
Ren means pure, clean, bright and radiant. The focus on the pure and essential is the basic idea and value. The organic niche cosmetics brand uses the active power of seaweed. Algae are extremely rich in nutrients and minerals and algae is also sustainable: it is one of the fastest growing organisms on earth.
The design codes are accordingly minimal and purely staged. White and black as colour codes reflect the scientific positioning of the brand and the purity of the formulation. The algae as ingredient is integrated in a reduced and playful way on the packaging, turning the design into a modern beauty product that expresses high quality and purity.
We optimised the pack items in order to minimise material and the environmental impact of each element, and support best recycling.